What to Expect From a Bespoke Internet Marketing Service

What would you expect from a company that promises a bespoke, tailor made, Internet Marketing Service for your business? You’d expect something that had a slightly individual feel to it I think! Bespoke or package; the elements are very broadly similar. As a business you will know your market reasonably well following your market research. This should be followed up by very focussed keyword research. Once levels of competition and user intent are understood, it is possible to look at your existing website and identify it’s strengths and weaknesses in terms of ranking for identified and desirable keywords. With a new website you have the opportunity to map its design around the keywords that really give you a chance to compete, right from day one. In the modern era of internet marketing it is also necessary for almost all serious online companies to get engaged with social media to raise their profile. In detail the recommended process is set out below.

Initial Data Gathering and Keyword Research

A solid starting point needs to be established so that the success of each part of a tailored SEO project can be judged and strategies adjusted, to ensure that a client website attains and then remains on the first page of any Search Engine’s Results Page. The recommended steps would be.

Part 1 Establishing Your website’s Current Optimisation Status

a)Google Analytics (or your own solution) review:

It is essential to understand how much web traffic has already been arriving at your business website, the sources of that traffic and the actions that visitors have taken on landing. Google Analytics or your own analytics solution will give a clear picture of where you currently stand and areas that need to be developed.

b)Keyword Research:

Frequently neglected… and even more often misunderstood. This aspect, of all Internet marketing strategies, is critical when companies move their resources online. Keywords represent the questions asked by your customers and prospects; so your online presence must play to what people are searching for: i.e. your landing page must provide the best answer to their questions. Establishing the keywords that are used to search for your services and products, plus the ability to gauge the competitiveness of each; allows the next step of the process to be much more targeted than with our standard packages.

c) Website SEO Review:

Your SEO company will carry out a thorough review of your existing on-page and off-page optimisation. In plain English, the on page factors include such things as: ensuring all your header tags use the appropriate keywords; ensuring page titles reflect content and keywords: ascertaining the degree to which the content of each page is relevant to your business activities and that it is relevant to those keywords. Part of the that review will assess your webpages for accessibility via mobile devices and tablets.

Off page factors to be reviewed include: the number and quality of the backlinks that point to your domain and the individual pages of your website. They will also assess the quality and optimisation of Google places listings and map listings in other search engines, as well as determining your company’s visibility in business and other relevant directory listings around the web.

This will be presented as either a text report or frequently these days, a screen video report, if you prefer.

Part 2 Improving Your Rankings and Getting Top Google Placements.

Using the information gleaned in the previous research, your consultants will help you develop a strategy tailored to your website, your business and your best customers. The business of optimising your online presence and then making you more visible to your ideal prospects rarely brings instant results. Search engine optimisation needs to be an ongoing process: it’s a bit like keeping the garden watered. Like most gardens this needs a significant chunk of work up front and then regular maintenance for best results. SEOs and the search engines have a strange symbiosis. This results in the search engine algorithms constantly being tweaked so that SEO companies are, quite rightly, prevented from completely gaming Google. The constant tweaks by the search engines, the ever-changing competition and frequent changes in legal frameworks result in a situation where, once front page rank has been obtained, it needs constant maintenance.

Part 3. Social Media Management Strategy

Business ignores the world of social media at its peril. There are so many success stories rooted in the successful application of social media sharing that it is no longer a NEW thing. Facebook with its 500 million regularly and active members, online for over an hour a day, is the most obvious and well documented marketplace. Google spokesman Matt Cutts has let it be known to the SEO community that the Google algorithm is now taking more notice of the signals provided by Twitter, Facebook and the other social networks that identify the trustworthiness and engagement of companies, characters and organisations with their customers. Social media now provide huge leverage for your reputation management, word-of-mouth recommendation and as a source of traffic to your website. The plethora of social platforms and microblogging sites; added to the interconnectedness of many of them leads to the possibility of a huge viral effect of the most favourable kind for your business. Businesses know well that the best form of advertising is word-of-mouth from satisfied customers: Facebook, Twitter and LinkedIn are the 21st-century word-of-mouth channels. They are now, a crucial aspect of any Internet marketing strategy whether your company is purely online or a traditional bricks and mortar enterprise.

Internet marketing service companies are able to assist your company in developing a coherent strategy to raise your profile and promote your brand to your target market. The bespoke aspect is down to the way in which the consulting company will adjust their approach to the subtly different dynamics of each customer group, developing a truly individual presence on the web.

Smart Shopping For Evening Dresses

How do you know if a dress is really worth buying no matter how expensive it is? Aside from the quality, you need to determine what kind of dress it is. Even if a dress is affordable, you won’t buy it either if you don’t think it’s worth wearing.

Shopping for evening dresses requires careful selection. You would want to make sure that you are making a good investment for your wardrobe. You may want to determine first whether it is really a functional dress or not. Do you think you can wear this on almost every special occasion that you’re about to attend? The price is the vital factor that will determine its worth. Aside from the quality of the fabric, it is the nature of dress itself. Not all of night dresses are versatile, because some women are choosy with their style.

Go for evening dresses that are still classic, elegant, and stylish. Don’t go for trendy clothing for they will just run out of fashion. Consider the design and the color of the dress. Classic styles are worthy of wearing for almost all occasions for it fits anywhere. Unlike the trendy ones, they will be a part of wardrobe’s collection. Petite dresses are trendy nowadays yet you can find its style in a classic version. Find a cheap dress that you don’t need to alter just to fit on occasion or suit on the new demands of trends.

You don’t need to get confused when choosing a worthy evening dress, in spite of an overwhelming number of selections. Once you determine its style, function, and versatility, you can stick on these criteria and choose the best dress that you can ever buy aside from its price and design. And don’t forget that it is capable of enhancing your looks and give you a good boost of self-confidence.

This Holiday Season Visit the Most Popular Cities of Australia

Here is the list of some of the most popular and most interesting cities of Australia to visit; these cities are very beautiful and attractive. If you’re planning to visit Australia, then make advance planning to visit these cities and make your trip a part of your unforgettable memories.

Adelaide: Located between the beautiful white sand beaches and splendid Uncategorized scenes, this city provides you the most beautiful scenery to enjoy. Adelaide is the city to be enjoyed just by a walk. It hosts the finest cultural events and boutique wines that Australia offers.

Darwin: Darwin is Australia’s most popular city named after famous scientist Charles Darwin. Darwin is the entry point to the world famous Kakadu national Park, the dramatic Katherine gorge, the gorgeous Litchfield National park and the red crags of the Kimberly region. Thus, Darwin car hire is proper transport option which can be used enjoy the wild life here and surrounding areas of Darwin.

Melbourne: Located on the magnificent port Philip Bay, this is a vibrant cosmopolitan city. It is the state capital and cultural heart of Victoria. Many different communities have made their home here. Thus, you can find different cultures along with varied cuisines to enjoy. It is a place to relax in beautiful gardens, explore the underwater world and do visit a zoo.

Perth: Perth is totally isolated from Sydney and Melbourne. But still it offers the most interesting tourist attractions with its extravagant beaches. Extravagant beaches round off a city that’s largely shaken off its image as a boring backwater to emerge as a vivacious and culturally significant Australian destination. Near by Rottnest Island can be easily visited by Perth car hire which is famous for penguins and quokka bird.

Cairns: Cairns is the gateway to the Great Barrier Reef, one of the world’s most popular diving sites. It is a bustling tourist centre with countless excursions to Daintree Rainforest departing daily. No beach exists here; but still people come here to enjoy the man-made lagoon on the Esplanade. It is surrounded by pleasant grassy areas perfect for relaxing under the sun.

Brisbane: Brisbane is the vibrant capital of Queensland. Situated along the Brisbane River, the city is a true mixture of old and new culture. There are many older heritage buildings surrounded by modern monuments. There’s an abundance of green spaces to walk around and enjoy the pleasant sun. There are numerous outdoor activities going on round the year to participate.

Sydney: Vast, vibrant and dynamic sun baked beaches offer this strewn metropolis. Sydney is the epitome of easy going happy life. World-class cuisine, cutting edge street culture, sport, and fashion makes it the world’s top cities to live in. The Harbour Bridge, opera house and Bondi beach are the main attractions of Sydney never to miss destinations on your trip.

These are the top cities of Australia that offer you the best tourist attractions. This Christmas, arrange your tour to these cities for enjoying your holidays. In advance, make all the preparations in order to make your trip pleasurable and comfortable. If you are planning to make a trip to these destinations, then book tickets for flight, hire car services and make accommodations in advance so as not to end up in a last minute rush. You can even hire a car to go around these cities to explore the local attractions.

There Are Many Reasons Car Rentals Offer Cheap Rental Cars and You Should Be Aware of Such Reasons

The most obvious reason why you can get a cheap car rental is when the renting outfit is giving vacation discounts on certain months or seasons of the year. This is a matter of routine that they have to do to remain competitive in their market. Although vacation times are the times when people love to go on holiday trips, they will usually rent from companies with discounted rates.

Other companies apply discounts to their prices for certain special and tourist-attractive destinations. These discounts are seasonal such as if you were to attend the Mardi Gras in New Orleans. These types of discounts you have to avail of early on, perhaps a few weeks before the festivities start. The reason is that there will most often be a last-minute rush to the site just before the fun begins and at that time and usually all promos and packages are suspended. This is perhaps due to the fact that the rental companies may run out of their own vehicles to rent out and will have to borrow from those who have any available and leave off on giving discounts for the borrowed cars.

Alternatively, other discounts are given for the sake of boosting their rentals during the slower months of the year or for destinations that are not very popular.

What is obvious is that you shouldn’t have a difficult time getting a cheap rental car for your outing because car rentals are dying to give you discounts just to keep the money rolling in. They even furnish large companies with discount cards which can be distributed to the employees. So you better check with management, if you are working in a big establishment, about cheap rental car discounts from the better known rental companies.

Because the condition of the car you are renting is determined to a great degree by the age of the car itself, a regular renter should know how to determine the age of the car by looking at its plate number. The formula for doing this is available on the internet and it may be different from one country to another and even from one state to the next. So when you research for ‘how to tell the car’s age from the number’ you should select the rules for the locality you are in.

You should be aware that there are also cheap rental car scams. In this situation you may be getting a car which is poorly conditioned or just plain too old to be road-worthy. Besides the car’s age, a look at the mileage indicator of the car will tell you how much use the motor of that car has seen. Along the same line of good car condition, you should be aware that although you can get cheap rental cars at smaller rental outfits if you need to use it for a long time, there is a catch to this. Smaller outfits will not have that many personnel and if you were expecting them to provide back up for you during an emergency, you may get an unpleasant surprise when you find you have to dish out your own money to have the rented car repaired.

What To Consider When Buying a Practice

The Price

It depends on what you’re buying. If all of the practice income is from personal services performed by the selling physician, the answer is generally “not a lot.” The price typically consists of (1) the value of the fixed assets (e.g. equipment, furniture), and (2) maybe a little more in order to avoid the cost of starting up a new practice from scratch. In the event, however, the practice also generates income from services that are not personally provided by the selling doctor, the price is increased to account for this “passive revenue.” How much? Maybe the amount of one year’s profit from that ancillary service.

Structure

Practice purchase take one of two forms: (1) stock purchase, or (2) asset purchase. Buyers that buy the stock of a medical practice are rare because the buyers get all the liabilities associated with the stock of the selling practice. Most practice purchases are asset purchases, which makes it easier to say what you’re buying, what you’re not buying, which liabilities you want to assume (e.g. leases) and which ones you don’t want to assume. Sellers often prefer stock purchases because the seller gets better tax treatment on the purchase price (capital gains instead of ordinary income) than sellers who sell just their assets.

Payment

There are two ways to pay for a practice: (1) on a pre-tax basis, or (2) on a post-tax basis. Employed physicians who become owners of a medical practice employer are often familiar with pre tax purchases because they have a portion of their salaries or bonuses applied to the purchase price, instead of getting the income, paying tax on it, then writing the seller a check. Sellers usually favor getting paid with the buyer’s after tax dollars, but often compromise and agree to accept at least a portion of the purchase price on a pre-tax basis via some sort of compensation offset.

Now that you know the big issues, you need to know how it’s done. The process generally involves the following:

1. Letter of intent;
2. Legal documents; and
3. Negotiating the documents.

Letter of Intent

Before people jump into a complex transaction (and pay lawyers lots of money), they usually like to “rough out” the deal points in a non binding document a few pages long which describes the guts of the transaction. In a medical practice LOI, those points are usually:

1. What is being sold (assets or stock);
2. Whether the accounts receivable are included or not-usually not;
3. The purchase price;
4. How it’s paid;
5. Whether the seller will stay on in the practice and if so, how he/she will be paid for working for the practice;
6. The restrictive covenants (e.g. noncompete) that will apply to the seller.

The Legal Documents

In an asset sale, the parties can expect: an asset purchase agreement; a promissory note (if payments will be made over a period of time); a security agreement (if there is a promissory note); a noncompetition agreement; and an employment agreement for the seller (if the seller will stay on). In a stock purchase, you will have a stock purchase agreement instead of an asset purchase agreement, plus a few other more minor documents.

The guts of the key transaction document are (1) the reps and warranties, and (2) the indemnification provisions. Reps and warranties are basically promises made by the seller about the practice. A buyer will wants loads and loads of them. indemnifications are essentially obligations of a seller to pay a buyer for harm that comes to the buyer which relate to the practice before the buyer bought it.

Noncompetes are often essential terms of a practice purchase. A buyer doesn’t want the seller hanging around soliciting patients or practicing across the street. Generally, the term runs two to five years and the geographic scope depends on the specialty and the market where the practice is located.

Negotiating the Documents

Very simple: everything is negotiable. Everything. That said, there are certain things the are usually set in stone. For instance, the buyer is gonna pay something over some period of time. The noncompete will apply for a period of time over a certain geographic area. Though a buyer will want a millions reps and warranties, they will probably be negotiated down. The indemnification provision may contain a “basket” and a “cap” so that the first dollar of damage may not be passed to the seller and the total amount may be limited. Though physicians may consider a practice sale or purchase to be a minor thing, they can be shocked at the complexity and intricacy of such issue as Medicare liability and recoupment issues. Moreover, even once the documents are negotiated, preparing all the disclosures and attachments to the documents is extremely time-consuming, whether the practice costs $1 or $10 Million. All the “i”s have to be dotted and the details attended to.

Conclusion

Practice purchases are a fact of life and will likely increase as the healthcare marketplace evolves. Agreeing on the core issues is important and just starts the ball rolling. Be prepared to engage a lawyer and accountant that have lots of experience doing these sorts of transactions.

The Benefits of E-Cigarettes and Where to Find Them

Considering the fact that many people try everything to quit smoking, it’s no wonder that smokeless cigarettes are becoming a popular method of addiction treatment. These revolutionary new devices actually mimic real cigarettes. However, they do not contain all of the harmful chemicals inside of them and they do not give off that tobacco odor that is so known to cling to fabrics and hair. Those who choose to Buy Smokeless Cigarettes will definitely benefit from taking a more Uncategorized approach to quitting as opposed to using harsh patches and pills.

When you Buy Smokeless Cigarettes and fill them up with the designated E-Juice, you can literally smoke your cigarette anywhere. That’s because it does not give off any odors, so you won’t have to worry about people complaining about the smell. The electronic cigarette only gives off a steam vapor, which looks like real smoke without any of the harmful side effects. You will even be able to Buy Smokeless Cigarettes and use them while shopping at the mall or going out to eat in a restaurant. It truly is a fantastic way of kicking the habit while also enabling you to still feel like you are a smoker, despite lacking all of the health problems.

Once you Buy Electronic Cigarettes you will need to fill the device with E-Juice. This E-Juice is what aids in your quitting. Despite the fact that the e-cigarette looks and feels like the real thing, it also tastes like the real thing with the specially formulated E-Juice that is added to it. There are many different flavors of E-Juice that are all tempting in their own nature and you can choose whichever flavor you would like in order to get that same euphoric feeling that you are so used to when you use electric cigarettes.

E Cigs come in a variety of different starter kits that will get you going on the path of being a nonsmoker. What’s more, when you Buy Smokeless Cigarettes you will also be able to look for e-liquid and refill cartridges for them. The best way to kick the habit is to still feel like you are doing it on a regular basis, and that is why smoke-free cigarettes are so popular worldwide. Choosing to Buy Smokeless Cigarettes will enable you to begin living your life healthier and it will also protect the health of people who happen to be around you on a regular basis who may have been affected by the second hand smoke. E Cigarettes open up new possibilities within your life.

If you’ve tried everything imaginable to quit smoking or you know someone who has you may want to buy some smokeless cigarettes. Many consumer reports show e-cigarettes fill a gap where other products fail. Dr’s are recommending them to clients more than ever and people are quitting easier than before. E-cigarette510.com is also filling a gap where consumers can safely buy smokeless cigarettes without fear of being over charged or have bait and switch tactics used like so many other websites.

Are There Alternatives to Pay Day or Cash Advance Loans?

Negative government reports, consumer advocate studies, and investigative journalists for newspapers and television, have all taken pay day and cash advance lenders to task for their so-called loan shark activities. These protectors of the common good do have their points, but they offer few alternatives. When folks are in desperate need of cash, when they need the money quickly, there are no viable alternatives. Credit card companies, banks, and other traditional financial institutions are not too interested in loaning $500 to $1,000 to folks in dire need and often with less than stellar credit ratings.

Banning Pay Day or Cash Advance Loans

A market exists for lending money to people who need cash fast, and a legal market is the best answer. What would happen if pay day or cash advance lenders were banned? Law enforcement authorities would soon discover that back alley lenders, organized crime lenders, and other loan sharks will have stepped in to fill the void, exposing otherwise law-abiding citizens to the world of crime. And the enforcement wings of these loan sharks do not just break legs when a borrower cannot repay them on time. Whole families could be practically held hostage for a $500 loan.

Loans Are Interest Rate Heavy

Indeed, pay day and cash advance loans to carry substantial interest rates, far higher than those from traditional lenders with credit scores and collateral to underwrite the loans. But many of these folks do not have valuable property or acceptable credit histories. The fact is, the alternative to not being able to come up with cast in an expedient manner, could cause the borrower a lot more than just footing a high interest loan for a short period of time.

Interest Rates Vs. Financial Relief and Peace of Mind

Lack of cash can mean utility services being interrupted, going without medications or medical treatments, inability to purchase equipment for a business, job, or home necessity,and late payments along with further blemishes on credit reports. The interest rates, while high, are probably a small price to pay for financial relief and peace of mind. Because of the great risks a lender assumes offering these loans, the interest rates may be somewhat justified.

Improvements Needed

Perhaps the biggest problem, next to the high interest rates, is the short term requirements regarding repayment. Often, the very next pay check the borrower receives is eaten up by the repayment. One pay period is often not enough for a borrower to regain their financial bearings. They may have to keep extending the loan and that is where the real interest rates start to go into the loan shark realm. Often, a borrower can get so overwhelmed that they soon are making payments only on the interest.

Last Word on Pay Day or Cash Advance Loans

Many companies, in the onslaught of borrowers needing pay day or cash advance loans, are starting to change the terms of their loans so that they allow up to three months for repayment. They are responsibly addressing the needs of folks in these recessionary times. Three months is often long enough for people to get back on track financially. Unless someone can come up with a better legal alternative, a market exists for pay day and cash advance loans. That market, of course, should be carefully monitored.

Military Members Need Fast Cash Too

Military members have the same needs as ordinary citizens and are as exposed to complicated financial problems and emergencies as we are. Moreover, the family members of military have a greater risk of losing a parent or spouse and therefore are subjected to serious financial complications. Thinking that it’s easier for military members to manage their family budgets is far from truth, because they may face the same situations like the rest of us and could face an urgent need in fast cash.

That’s why many military members use payday loan service shops as a source of quick finance solutions. When used properly, payday loans can provide a good aid in complicated financial situations. However, there are some differences between civilians and military when it comes to the rates of the shirt term loans. When ordinary people receive a cash advance it can come with a high price tag, resulting in a $40 fee for a $200 loan. The military are protected from such situations by the federal legislation, which sets a 36% interest rate cap on cash advance for military and their family members. This means good savings compared to three-figure APR percentage reported in the majority of cases with civilians.

This interest rate cap was introduced recently to minimize the influence of payday loan shops on military members. Cash advance providers have used the military as one of the main sources of their revenue and you could see numerous shops established around military facilities all over the countries. With many military members facing debt while using fast cash services inappropriately the officials felt that things had to be changed. And while some states have completely banned cash advance services to military members on their territory, the federal law has provided a more flexible regulation to the issue.

You have to keep in mind that only the military and their family members are subjected to that interest rate cap. Some individuals have already tried to use this advantage but were unsuccessful. To use the 36% advantage a person has to prove that he or she is military or a family member to military. This usually requires additional paperwork when opting for cash advance, the documents being closely studied at the cash advance center. Keeping a good credit rating is important for military members and it is a matter of national security for the government to protect them from financial risks in a flexible way.

Business Planning a Commercial Real Estate Agency

Every commercial property office has its unique commission challenges and listing opportunities; and that is in any property market and economic circumstances. To help with this a wise property sales agent will set some best practice guidelines and rules to keep the agency office and its staff on track to clearly established targets. A business plan for the commercial property office is essential to the process.

Whilst the buyers and sellers of property will undergo change and pressure, they still need to do property sales and rentals. It is the agency momentum and activity to capture that activity that is critical in the performance of a commercial real estate office.

The agencies that must close their doors when the market is poor predictably have no significant marketing and prospecting models. They simply take listing opportunity when it walks in the door. When the market slows and changes, that walk in business does not occur. This property office has no mechanism to grow market share when times are tough.

Many agencies operate with a code of practice or best practice business model to enable them to serve both the clients and the customers professionally. Some real estate franchising groups and marketing groups also offer this level of practice professionalism in their business model to which the agency can operate within.

You can structure your own code of practice and set some rules that will help your business down the path to success. Your business plan should involve and include the following criteria:

  • business planning for the next 5 years with a great focus on the next 12 months
  • income, and expense targets based on a staged growth model
  • listing targets for each month of the year
  • marketing strategies for the office and for the listings you generate
  • internet and website initiatives plus a website that is optimized for your market and location
  • database tools and strategies to grow your market intelligence and future opportunities
  • a clearly defined target market from which you will attract listings for the office
  • staff growth plans to implement as changes in the market occur
  • performance guidelines and job specifications to ensure quality work targets
  • ethical standards for sales, and property management staff
  • documentation systems and rules to implement and track contracts and associated forms or processes in sales, rentals, or property management
  • staff goals, objectives, targets, and processes that can be measured by KPI
  • privacy and confidential business processes that apply with members of the public and clients
  • quality assurance procedures that keep the office functioning within guidelines
  • strategic plans that give stability and growth a priority in your business plan
  • occupational health and safety rules that protect your staff and clients in situations of property activity
  • financial targets and commission structures that reward good people and performing sales staff

These elements can and should be implemented in your real estate business plan. Once the plan is set it becomes your roadmap to a better and more stable office in any real estate market. This means better commissions and listings in any property market. Survive and thrive is a fundamental rule in real estate best practice, and this is in any market and at any time.